- Abominable Snowman
- Apple Staff T-Shirt
- Art Basel Hong Kong
- Asterix
- Basement
- Blood Wine or Honey
- Brinkworth
- Caffeine
- Camera
- CDJ-100S
- Central Landmark
- Chain
- Chitose Abe
- Congee
- Disc
- Ditto
- Earnest Endeavours
- Emmanuel Perrotin
- First Edition
- Floor Plan
- Florida Gold Coast
- Fly Postering
- Footwork
- FUTURALAND
- Hiroshi Fujiwara
- Insomnia
- JBL
- Jun Miyake
- Kary Kwok
- Koreless
- Manga
- Memphis Rap
- Mihn
- Minibus
- Nan Yang
- Onigiri
- Otaku Dreams
- Otaku Girls
- Phil Asher
- Pioneer
- Pixel
- Pleasures
- Plywood
- Po Hing Fong
- Queen Victoria
- Queens
- Rie Kiriiaka
- Rio
- Rotation
- Roy Malig (VIBAHOLICS)
- Sham Shui Po
- Siege
- Soca
- Solar System
- Stationary
- Steven Greenberg
- Stonemason
- Sumo Wrestler
- Technician
- Tom & Jerry
- Toro y Moi
- Transparent
- Unchained Recordings
- Vintage
- Wall Panel
- Wrap
- Wheel
- Window
- World Exchange
- Yeti
- WAV
INDEX
APPLE STAFF T-SHIRT
Apple staff t-shirts have had a fair share of impact on today’s fashion. Developing its own strange cult following, they are highly sought after. Apple has even gone as far as making it a policy that no staff members are to leak or share upcoming t-shirts and may result in them getting fired if done so. Going down the rabbit hole of apple t-shirts you can even find some listed on eBay dating as far back as 30 years. The apple t-shirt frenzy really is something to behold.
At BELOWGROUND, many brands that have shaped today’s fashion will be present. From Hypebeast and Sacai to Fragment and Awake prepare to get your hands on brands and exclusive items that you wouldn’t normally be able to get in Hong Kong.
Image source: Business Insider
WALL PANEL
A wall panel is a piece of material that is commonly flat and used on walls in an exposed and visible manner. Wall panels are used for different purposes whether it being for visual design purposes or insulation and soundproofing. Although there are no specific sizes for panels it is often suggested for it to be 24 inches by 8 feet in order for a singular panel to be easily moved and transported. The FM studio soundbox is heavily soundproofed and insulated allowing recording sessions to be carried out inside while other music is being played for the rest of the BELOWGROUND retail area. Image Source: MySchoolBus
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The CDJ-100S is the first ever CDJ, a specialized digital music player for DJing. It was originally created to play music from CDs, it has evolved with time now being able to play music stored into SD cards and USBs. There are usually two CDJs connected to the DJ mixer each equipped with jog wheels and pitch faders that allow the user to distort and change sounds to their liking. FM BELOWGROUND is equipped with the latest CDJ “CDJ 3000” enabling the DJs to play a large variety of music and enabling different DJs to bring their own unique taste in music to the BELOWGROUND venue. Image source: Pioneer DJ
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A wheel is a circular object used to carry or move an object from point A to B. It has been used for thousands of years. It has helped our ancestors to travel and create some of the most historical monuments we see today. In modern times, wheels are usually padded with a rubber substance creating a tire which we see on cars, planes, and wheelchairs. Wheels have also helped bring certain sports to life like skateboarding and rollerblading. Due to wheels not being able to go upstairs things like elevators, ramps and slopes are relied on by wheels to get up and down a certain obstacle. There will be a ramp present which will be situated at the Awake store. The ramp is a nod to skate culture which was one of the driving forces in Hong Kong’s introduction to street fashion. Image source: Jeanette Lynton
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STONEMASON
A stonemason, similar to a bricklayer, is a craftsman who lays a combination of stones, bricks, and cinderblocks. The profession is extremely important in the construction of walls and other aspects of architecture. A stonemason is highly skilled and is regarded as a specialist with the tasks of the cutting and shaping of stones and stonework. Their work can be very flexible and customizable to one’s taste. BELOWGROUND’s aesthetic can be described as unique. It has a large variety of different materials and colors. Much like a stonemason’s work, the construction of BELOWGROUND was carefully planned with each material and object being carefully placed making it one of a kind. Image source: New York Public Library / Science Source
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JBL is an American company that manufactures audio equipment, including loudspeakers and headphones. There are two independent divisions within the company; JBL Consumer produces audio equipment for the consumer home market, while the JBL Professional produces professional equipment for the studio, installed sound, tour sound, portable sound (production and DJ), and cinema markets FM BELOWGROUND uses JBL LSR305P MKII speakers in the FM sound box to amplify the music. Image Source: Justdial
DISC
A disc is a flat, circular shape or object. Most shredding machines are based on a revolving disc fitted with replaceable blades. DISC also represents the letter “D” in CD and DJ also known as a “Disc Jockey”. Originally, the “disc” in “disc jockey” referred to vinyl records, but nowadays DJ is used as a term to also describe persons who mix music from other recording media such as cassettes, CDs, or digital audio files on a CDJ. BELOWGROUND will have an array of DJs coming to hit the decks at the FM department. Offering a variety of styles to compliment the vibe and experience. Image source: Minecraft Wiki
TRANSPARENT
Transparent is a noun and refers to something being see-through. Examples of these would be glass or plastic. Transparent can also be used to describe a person as being easy to read or predictable. Being called “transparent” in a business or government context means that the organization is trustworthy due to its honesty and openness” BELOWGROUND is filled with windows acting as walls of the stores. This making it easy to see into each of the stores. The whole area feels like one big store and community yet is divided into multiple sections. Image source: Transparent Texture
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FLY POSTERING
A high-pass filter (HPF) is an electronic filter that passes signals with a frequency higher than a certain cutoff frequency and attenuates signals with frequencies lower than the cutoff frequency. It is sometimes called a low-cut filter or bass-cut filter in the context of audio engineering. High-pass filters have many uses, such as blocking DC from circuitry sensitive to non-zero average voltages or radiofrequency devices.
A high-pass filter is being used by DJs at FM BELOWGROUND to bring you the best possible sound system and experience.
Image source: Yetiout
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STATIONARY
Stationary is an adjective that means something is not moving, not intended to be moved, or not to be changed. It is easily mistaken for the word ‘Stationery’ which is a noun representing things such as erasers and pencils and other equipment used for writing letters, academic literature, and different forms of art like drawing and painting. The idea of BELOWGROUND is based on a stationary concept. It is an everlasting venue for fashion and culture lovers to come together and set their eyes on a new piece of clothing or creative product each time they visit. Image source: Pen Store
ROTATION
A rotation is a circular movement of an object around a center (or point) of rotation. The geometric plane along which the rotation occurs is called the rotation plane, and the imaginary line extending from the center and perpendicular to the rotation plane is called the rotation axis. A three-dimensional object can always be rotated about an infinite number of rotation axes. Many different brands move in and out of BELOWGROUND almost like a rotation of rosters, keeping the energy and experience moving for those who visit. Image Source: Sylverarts
WRAP
A wrap is a food dish made with a soft flatbread rolled around a filling. The usual flatbreads are wheat tortillas, lavash, or pita; the filling usually consists of cold sliced meat, poultry, or fish accompanied by shredded lettuce, diced tomato, or pico de gallo, guacamole, sauteed mushrooms, bacon, grilled onions, cheese, and a sauce. Rollin will be serving food at belowground with their delicious twist on the wrap. Creating a sort of Asian fusion, they are bridging east and west with their ingredients which will be served in a container resembling a sneaker box. Image source: Instagram/@rollin.rollbar
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