Apple staff t-shirts have had a fair share of impact on today’s fashion. Developing its own strange cult following, they are highly sought after. Apple has even gone as far as making it a policy that no staff members are to leak or share upcoming t-shirts and may result in them getting fired if done so. Going down the rabbit hole of apple t-shirts you can even find some listed on eBay dating as far back as 30 years. The apple t-shirt frenzy really is something to behold.
At BELOWGROUND, many brands that have shaped today’s fashion will be present. From Hypebeast and Sacai to Fragment and Awake prepare to get your hands on brands and exclusive items that you wouldn’t normally be able to get in Hong Kong.
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A technician is a worker in a field of technology who is proficient in the relevant skill and technique, with a relatively practical understanding of the theoretical principles. Technicians are vital in putting a project together especially when dealing with machinery and electrical systems. There has been a shortage of technicians in the world which has led to campaigns to encourage businesses and organizations to promote the role of a technician. A lot of details were put into place for BELOWGROUND. From the sound system, lighting, and decorations all of these things needed specialized skills to help bring the area alive. Image source: BELOWGROUND
Earnest Endeavours is a creative collective in London mostly known for hosting great events and club nights in the UK. They add great value to the DJ culture showcasing a wide spectrum of talents, helping many DJs like B. Bravo and Darkhouse Fam to release tracks. Arthur Yeti of Yeti Out used to be a regular attendee at the Earnest Endeavours events in London where he ended up meeting Chris who is a sound technician at FM BELOWGROUND. Image source: EARNEST ENDEAVOURS
A disc is a flat, circular shape or object. Most shredding machines are based on a revolving disc fitted with replaceable blades. DISC also represents the letter “D” in CD and DJ also known as a “Disc Jockey”. Originally, the “disc” in “disc jockey” referred to vinyl records, but nowadays DJ is used as a term to also describe persons who mix music from other recording media such as cassettes, CDs, or digital audio files on a CDJ. BELOWGROUND will have an array of DJs coming to hit the decks at the FM department. Offering a variety of styles to compliment the vibe and experience. Image source: Minecraft Wiki
Transparent is a noun and refers to something being see-through. Examples of these would be glass or plastic. Transparent can also be used to describe a person as being easy to read or predictable. Being called “transparent” in a business or government context means that the organization is trustworthy due to its honesty and openness” BELOWGROUND is filled with windows acting as walls of the stores. This making it easy to see into each of the stores. The whole area feels like one big store and community yet is divided into multiple sections. Image source: Transparent Texture
JBL is an American company that manufactures audio equipment, including loudspeakers and headphones. There are two independent divisions within the company; JBL Consumer produces audio equipment for the consumer home market, while the JBL Professional produces professional equipment for the studio, installed sound, tour sound, portable sound (production and DJ), and cinema markets FM BELOWGROUND uses JBL LSR305P MKII speakers in the FM sound box to amplify the music. Image Source: Justdial
Memphis rap, also known as Memphis hip hop or Memphis horrorcore, is a regional subgenre of hip hop music that originated in Memphis, Tennessee in the early 1990s. It has been characterized by its often low budget, repetitive production, and its occasional lo-fi sound that utilizes the 808 and minimal synth melodies. The genre commonly features double-time flows and samples ranging from soul and funk to horror film scores and classical music, as well as hooks from songs by related rappers in the same genre.
Just like the unpredictability of Memphis Rap, BELOWGROUND will have its own sense of unpredictability with a roaster and rotation of different brands and DJs taking part in it yet giving the same sense of feel for the culture.
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Insomnia is a sleeping disorder in which people suffer from the trouble of sleeping. Not only do people have trouble sleeping but also have trouble sleeping for as long as they desire. Insomnia is typically followed by daytime sleepiness. Insomnia can be short term, lasting for days or weeks, or long term, lasting more than a month. FM BELOWGROUND will be collecting a variety of different conversations and DJ sets which will eventually be aired round the clock 24/7. Image Source: Wikipedia