A disc is a flat, circular shape or object. Most shredding machines are based on a revolving disc fitted with replaceable blades. DISC also represents the letter “D” in CD and DJ also known as a “Disc Jockey”. Originally, the “disc” in “disc jockey” referred to vinyl records, but nowadays DJ is used as a term to also describe persons who mix music from other recording media such as cassettes, CDs, or digital audio files on a CDJ. BELOWGROUND will have an array of DJs coming to hit the decks at the FM department. Offering a variety of styles to compliment the vibe and experience. Image source: Minecraft Wiki
PO HING FONG
Po Hing Fong is a street in Sheung Wan, Hong Kong. In recent years, it has transformed into a new funky neighborhood in Hong Kong and has been nicknamed “PoHo” as more artists and interesting shops, such as bohemian cafés, boutiques, and design studios, have moved in. BELOWGROUND can be interpreted as a little “indoor” Po Hing Fong Street. With cool shops and brands on either side as you make your way through it. Asterisk, a shop which used to be located in PoHo will also be present. Image source: Courtesy of The University of Hong Kong Libraries
JBL is an American company that manufactures audio equipment, including loudspeakers and headphones. There are two independent divisions within the company; JBL Consumer produces audio equipment for the consumer home market, while the JBL Professional produces professional equipment for the studio, installed sound, tour sound, portable sound (production and DJ), and cinema markets FM BELOWGROUND uses JBL LSR305P MKII speakers in the FM sound box to amplify the music. Image Source: Justdial
Transparent is a noun and refers to something being see-through. Examples of these would be glass or plastic. Transparent can also be used to describe a person as being easy to read or predictable. Being called “transparent” in a business or government context means that the organization is trustworthy due to its honesty and openness” BELOWGROUND is filled with windows acting as walls of the stores. This making it easy to see into each of the stores. The whole area feels like one big store and community yet is divided into multiple sections. Image source: Transparent Texture
A rotation is a circular movement of an object around a center (or point) of rotation. The geometric plane along which the rotation occurs is called the rotation plane, and the imaginary line extending from the center and perpendicular to the rotation plane is called the rotation axis. A three-dimensional object can always be rotated about an infinite number of rotation axes. Many different brands move in and out of BELOWGROUND almost like a rotation of rosters, keeping the energy and experience moving for those who visit. Image Source: Sylverarts
Apple staff t-shirts have had a fair share of impact on today’s fashion. Developing its own strange cult following, they are highly sought after. Apple has even gone as far as making it a policy that no staff members are to leak or share upcoming t-shirts and may result in them getting fired if done so. Going down the rabbit hole of apple t-shirts you can even find some listed on eBay dating as far back as 30 years. The apple t-shirt frenzy really is something to behold.
At BELOWGROUND, many brands that have shaped today’s fashion will be present. From Hypebeast and Sacai to Fragment and Awake prepare to get your hands on brands and exclusive items that you wouldn’t normally be able to get in Hong Kong.
Image source: Business Insider