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Cutting-edge streetwear and lifestyle brand Perks And Mini (P.A.M.) was established in 2000 in Melbourne, Australia by married power couple Misha Hollenbach and Shauna Toohey. Sharing a background in fine art, fashion and graphic design, the couple meet on the streets and the name originates from Hollenbach and Toohey’s graffiti tags “Perks” and “Mini”.

Based in Paris since 2015, the multi-disciplinary brand counts everything from music, nightlife and art to its repertoire, but foremost gaining a lot of traction worldwide for its strong graphic design and fun, carefree approach to fashion – which has been labelled as “refined yet unpretentious”.