A wall panel is a piece of material that is commonly flat and used on walls in an exposed and visible manner. Wall panels are used for different purposes whether it being for visual design purposes or insulation and soundproofing. Although there are no specific sizes for panels it is often suggested for it to be 24 inches by 8 feet in order for a singular panel to be easily moved and transported. The FM studio soundbox is heavily soundproofed and insulated allowing recording sessions to be carried out inside while other music is being played for the rest of the BELOWGROUND retail area. Image Source: MySchoolBus
Pioneer commonly refers to a settler who migrates to previously uninhabited or barely inhabited land. In the United States pioneer commonly refers to an American pioneer, a person in American history who migrated west to join in settling and developing new areas. At FM BELOWGROUND pioneer corporations is used to power the CDJs, giving the best fluid and possible mixing experiences for the DJs. Image Source: Wikipedia
A wheel is a circular object used to carry or move an object from point A to B. It has been used for thousands of years. It has helped our ancestors to travel and create some of the most historical monuments we see today. In modern times, wheels are usually padded with a rubber substance creating a tire which we see on cars, planes, and wheelchairs. Wheels have also helped bring certain sports to life like skateboarding and rollerblading. Due to wheels not being able to go upstairs things like elevators, ramps and slopes are relied on by wheels to get up and down a certain obstacle. There will be a ramp present which will be situated at the Awake store. The ramp is a nod to skate culture which was one of the driving forces in Hong Kong’s introduction to street fashion. Image source: Jeanette Lynton
A technician is a worker in a field of technology who is proficient in the relevant skill and technique, with a relatively practical understanding of the theoretical principles. Technicians are vital in putting a project together especially when dealing with machinery and electrical systems. There has been a shortage of technicians in the world which has led to campaigns to encourage businesses and organizations to promote the role of a technician. A lot of details were put into place for BELOWGROUND. From the sound system, lighting, and decorations all of these things needed specialized skills to help bring the area alive. Image source: BELOWGROUND
A stonemason, similar to a bricklayer, is a craftsman who lays a combination of stones, bricks, and cinderblocks. The profession is extremely important in the construction of walls and other aspects of architecture. A stonemason is highly skilled and is regarded as a specialist with the tasks of the cutting and shaping of stones and stonework. Their work can be very flexible and customizable to one’s taste. BELOWGROUND’s aesthetic can be described as unique. It has a large variety of different materials and colors. Much like a stonemason’s work, the construction of BELOWGROUND was carefully planned with each material and object being carefully placed making it one of a kind. Image source: New York Public Library / Science Source
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ART BASEL HONG KONG
Art Basel is an annually staged art exhibition held in multiple cities including Hong Kong. It hosts and promotes the city’s local art institutions in order to help grow and develop art programs. Art Basel is also held in Basel, Switzerland and Miami Beach, Florida. BELOWGROUND, like Art Basel, brings different brands and artists, international and local, under one roof giving it a diverse range of art and products to view and buy. Image Source: ArtBasel
Memphis rap, also known as Memphis hip hop or Memphis horrorcore, is a regional subgenre of hip hop music that originated in Memphis, Tennessee in the early 1990s. It has been characterized by its often low budget, repetitive production, and its occasional lo-fi sound that utilizes the 808 and minimal synth melodies. The genre commonly features double-time flows and samples ranging from soul and funk to horror film scores and classical music, as well as hooks from songs by related rappers in the same genre.
Just like the unpredictability of Memphis Rap, BELOWGROUND will have its own sense of unpredictability with a roaster and rotation of different brands and DJs taking part in it yet giving the same sense of feel for the culture.
Image source: Wikipedia
Earnest Endeavours is a creative collective in London mostly known for hosting great events and club nights in the UK. They add great value to the DJ culture showcasing a wide spectrum of talents, helping many DJs like B. Bravo and Darkhouse Fam to release tracks. Arthur Yeti of Yeti Out used to be a regular attendee at the Earnest Endeavours events in London where he ended up meeting Chris who is a sound technician at FM BELOWGROUND. Image source: EARNEST ENDEAVOURS
A floor plan is a drawing to scale of the relationships between rooms, spaces, traffic patterns, and other physical features at one level of a structure. Dimensions are usually drawn between the walls to specify room sizes and wall lengths. Floor plans may also include details of fixtures like sinks, water heaters, furnaces, etc. A detailed floor plan may also include notes for construction to specify finishes, construction methods, or symbols for electrical items.
BELOWGROUND was designed to have a floor plan where every stall or store would be hard to miss. Designed like a street, it is spacious yet compact with a path for you to walk along and check out the different spots that are operating.
Image source: BELOWGROUND
A wrap is a food dish made with a soft flatbread rolled around a filling. The usual flatbreads are wheat tortillas, lavash, or pita; the filling usually consists of cold sliced meat, poultry, or fish accompanied by shredded lettuce, diced tomato, or pico de gallo, guacamole, sauteed mushrooms, bacon, grilled onions, cheese, and a sauce. Rollin will be serving food at belowground with their delicious twist on the wrap. Creating a sort of Asian fusion, they are bridging east and west with their ingredients which will be served in a container resembling a sneaker box. Image source: Instagramfirstname.lastname@example.org