Memphis rap, also known as Memphis hip hop or Memphis horrorcore, is a regional subgenre of hip hop music that originated in Memphis, Tennessee in the early 1990s. It has been characterized by its often low budget, repetitive production, and its occasional lo-fi sound that utilizes the 808 and minimal synth melodies. The genre commonly features double-time flows and samples ranging from soul and funk to horror film scores and classical music, as well as hooks from songs by related rappers in the same genre.
Just like the unpredictability of Memphis Rap, BELOWGROUND will have its own sense of unpredictability with a roaster and rotation of different brands and DJs taking part in it yet giving the same sense of feel for the culture.
Image source: Wikipedia
A disc is a flat, circular shape or object. Most shredding machines are based on a revolving disc fitted with replaceable blades. DISC also represents the letter “D” in CD and DJ also known as a “Disc Jockey”. Originally, the “disc” in “disc jockey” referred to vinyl records, but nowadays DJ is used as a term to also describe persons who mix music from other recording media such as cassettes, CDs, or digital audio files on a CDJ. BELOWGROUND will have an array of DJs coming to hit the decks at the FM department. Offering a variety of styles to compliment the vibe and experience. Image source: Minecraft Wiki
A stonemason, similar to a bricklayer, is a craftsman who lays a combination of stones, bricks, and cinderblocks. The profession is extremely important in the construction of walls and other aspects of architecture. A stonemason is highly skilled and is regarded as a specialist with the tasks of the cutting and shaping of stones and stonework. Their work can be very flexible and customizable to one’s taste. BELOWGROUND’s aesthetic can be described as unique. It has a large variety of different materials and colors. Much like a stonemason’s work, the construction of BELOWGROUND was carefully planned with each material and object being carefully placed making it one of a kind. Image source: New York Public Library / Science Source
A wheel is a circular object used to carry or move an object from point A to B. It has been used for thousands of years. It has helped our ancestors to travel and create some of the most historical monuments we see today. In modern times, wheels are usually padded with a rubber substance creating a tire which we see on cars, planes, and wheelchairs. Wheels have also helped bring certain sports to life like skateboarding and rollerblading. Due to wheels not being able to go upstairs things like elevators, ramps and slopes are relied on by wheels to get up and down a certain obstacle. There will be a ramp present which will be situated at the Awake store. The ramp is a nod to skate culture which was one of the driving forces in Hong Kong’s introduction to street fashion. Image source: Jeanette Lynton
APPLE STAFF T-SHIRT
Apple staff t-shirts have had a fair share of impact on today’s fashion. Developing its own strange cult following, they are highly sought after. Apple has even gone as far as making it a policy that no staff members are to leak or share upcoming t-shirts and may result in them getting fired if done so. Going down the rabbit hole of apple t-shirts you can even find some listed on eBay dating as far back as 30 years. The apple t-shirt frenzy really is something to behold.
At BELOWGROUND, many brands that have shaped today’s fashion will be present. From Hypebeast and Sacai to Fragment and Awake prepare to get your hands on brands and exclusive items that you wouldn’t normally be able to get in Hong Kong.
Image source: Business Insider
ART BASEL HONG KONG
Art Basel is an annually staged art exhibition held in multiple cities including Hong Kong. It hosts and promotes the city’s local art institutions in order to help grow and develop art programs. Art Basel is also held in Basel, Switzerland and Miami Beach, Florida. BELOWGROUND, like Art Basel, brings different brands and artists, international and local, under one roof giving it a diverse range of art and products to view and buy. Image Source: ArtBasel
Insomnia is a sleeping disorder in which people suffer from the trouble of sleeping. Not only do people have trouble sleeping but also have trouble sleeping for as long as they desire. Insomnia is typically followed by daytime sleepiness. Insomnia can be short term, lasting for days or weeks, or long term, lasting more than a month. FM BELOWGROUND will be collecting a variety of different conversations and DJ sets which will eventually be aired round the clock 24/7. Image Source: Wikipedia