Queen Victoria, born in 1819, was the Queen of Great Britain and Ireland spanning 63 years from 1837 until her death in 1901. In addition, she was also voted, by the parliament, as the Empress of India in 1976. Her reign of power was longer than any of her predecessors only second to Queen Elizabeth, the current Queen of the United Kingdom. BELOWGROUND holds its residency in one of the cities most energetic shopping malls, Landmark. The mall is located at 15 Queen’s Road Central, which is named after Queen Victoria. Image source: Royal Collection Trust
A disc is a flat, circular shape or object. Most shredding machines are based on a revolving disc fitted with replaceable blades. DISC also represents the letter “D” in CD and DJ also known as a “Disc Jockey”. Originally, the “disc” in “disc jockey” referred to vinyl records, but nowadays DJ is used as a term to also describe persons who mix music from other recording media such as cassettes, CDs, or digital audio files on a CDJ. BELOWGROUND will have an array of DJs coming to hit the decks at the FM department. Offering a variety of styles to compliment the vibe and experience. Image source: Minecraft Wiki
Earnest Endeavours is a creative collective in London mostly known for hosting great events and club nights in the UK. They add great value to the DJ culture showcasing a wide spectrum of talents, helping many DJs like B. Bravo and Darkhouse Fam to release tracks. Arthur Yeti of Yeti Out used to be a regular attendee at the Earnest Endeavours events in London where he ended up meeting Chris who is a sound technician at FM BELOWGROUND. Image source: EARNEST ENDEAVOURS
Insomnia is a sleeping disorder in which people suffer from the trouble of sleeping. Not only do people have trouble sleeping but also have trouble sleeping for as long as they desire. Insomnia is typically followed by daytime sleepiness. Insomnia can be short term, lasting for days or weeks, or long term, lasting more than a month. FM BELOWGROUND will be collecting a variety of different conversations and DJ sets which will eventually be aired round the clock 24/7. Image Source: Wikipedia
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PO HING FONG
Po Hing Fong is a street in Sheung Wan, Hong Kong. In recent years, it has transformed into a new funky neighborhood in Hong Kong and has been nicknamed “PoHo” as more artists and interesting shops, such as bohemian cafés, boutiques, and design studios, have moved in. BELOWGROUND can be interpreted as a little “indoor” Po Hing Fong Street. With cool shops and brands on either side as you make your way through it. Asterisk, a shop which used to be located in PoHo will also be present. Image source: Courtesy of The University of Hong Kong Libraries
Pioneer commonly refers to a settler who migrates to previously uninhabited or barely inhabited land. In the United States pioneer commonly refers to an American pioneer, a person in American history who migrated west to join in settling and developing new areas. At FM BELOWGROUND pioneer corporations is used to power the CDJs, giving the best fluid and possible mixing experiences for the DJs. Image Source: Wikipedia
Memphis rap, also known as Memphis hip hop or Memphis horrorcore, is a regional subgenre of hip hop music that originated in Memphis, Tennessee in the early 1990s. It has been characterized by its often low budget, repetitive production, and its occasional lo-fi sound that utilizes the 808 and minimal synth melodies. The genre commonly features double-time flows and samples ranging from soul and funk to horror film scores and classical music, as well as hooks from songs by related rappers in the same genre.
Just like the unpredictability of Memphis Rap, BELOWGROUND will have its own sense of unpredictability with a roaster and rotation of different brands and DJs taking part in it yet giving the same sense of feel for the culture.
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